Q:  What are the different types of paper you offer and how are they different?

A:  Here is a list of the different paper types that DCL Media & Print is commonly carrying, but please check the product pages for specific details regarding which paper types are available for each product. 

  • Coated papers (C1S, C2S), Uncoated, Bond, Text, Book, Cover, Index, other?
  • Coated:  Used when high quality printing is desired due to greater surface smoothness and uniform ink receptivity. 
  • Uncoated:  No coating on the paper, not a smooth as a coated paper; allows for handwritten pen and ink notes
  • Bond:  Used for letters, letterhead, and business forms.  Typical weights are 16 lb. for forms, 20 lb. for copying, and 24 lb. for stationery
  • Text:  Noted for texture and attractive colors; frequently used for announcements, booklets, and brochures.  Weights range from 60 lb. to 100 lb.
  • Book:  Used for trade, textbooks, and general printing; less expensive than Text papers; has a wider range of weights than text papers.  Common weights are 50 lb. to 70 lb.
  • Cover:  Complements coated and text papers in heavier weights; for use on covers on booklets etc.   Cover weights typically come in 60 lb., 65 lb., 80 lb., or 100 lb.
  • Index:  two excellent characteristics, stiffness and writing ink receptivity; commonly used when stiff, inexpensive paper is required


Q:  In paper, what is a “point”?

A:  A point is the thickness of the paper, i.e.  16-point paper is .016” thick.  Thickness is often referred to as caliper and is measured in thousandths of an inch or mils. 


Q:  In paper, what does weight mean?

A:  Basis weight identifies printing papers.  In the USA, it is the weight in pounds (lbs.) of a ream (500 sheets) in the basic size of a given grade of paper.  Note, the basic size is not the same for all grades of paper.  Take for example bond paper used in copy machines.  A ream of bond paper is 500 sheets measuring 17” x 22”.  This paper is commonly known by its ream weight…20 lbs. and is easily cut into 8.5” x 11” sheets.


Q:  What are your acceptable File Formats for printing? 

A:  DCL Media & Print prefers a Print Ready PDF file.

These formats are also acceptable

      Adobe Acrobat Document (.pdf)

      Adobe Illustrator (.ai)

      Adobe Photoshop Image (.psd)

      Encapsulated PostScript (EPS)


Q:  What is a Full Bleed?

A:  Full Bleed in printing means printing edge to edge on the printed piece.  Full Bleed printing typically requires a minimum of 1/8” color on all sides of the artwork to ensure accurate cutting.  We recommended that you include bleeds in print ready files unless your image has a white border on all four sides.


Q:  What is Resolution and what Resolution should my files be?

A:  Resolution is a measure of the number of dots that a device can put in one square inch of page space.  It refers to the sharpness and detail of images.  Higher resolution means more image detail.  Lower resolution means less image detail.  Files submitted should be at least 300 DPI (dots per inch).  Less than 300 DPI might make an image look pixelated.  Greater then 300 DPI will generally make a file larger but not make it look much better.  For reference, pixels are the individual elements that make up a digital file.


Q:  How do I upload files?

A:  In the cost calculator, you will see the options for file upload under 20 MB.  For files larger than 20 MB, please use the Dropbox link found in the cost calculator in the File Upload section. 


Q:  What is a “Proof”?

A:  A Proof can be either a digital (PDF file) or hard copy version of your print file and is typically used before going to press.  The proof is reviewed for such things as;

  • Dimensions and colors of your artwork
  • Bleeds
  • Low resolution images
  • Fonts (size and style)
  • Whether fonts are properly embedded
  • Borders (too close to the edge and may get cut off in finishing)
  • Color conversions from Pantone or RGB to CMYK (if full color)
  • Check for line width
  • Remove embedded ICC Profiles
  • Mock-up samples if the job requires folding


Q:  What else is a proof used for?

A:  To check for other issues or errors that can be corrected before going to press, such as:

  • Position – is the text in the correct position.  Are the images place correctly
  • Placement – this is important, especially for images that may be close to the edge of the sheet
  • Missing items – it every there that should be there.  Using different versions Adobe programs sometimes leads to missing elements
  • Spelling and Grammar errors
  • Rush jobs – on some fast turnaround jobs, a PDF proof will suffice in lieu of a hard copy proof.


Q:  In many cases a PDF proof may be adequate for a job.  When is a PDF proof NOT a good option?

A:  While PDF proofs work well in many cases, PDF proofs are not a good option;

  • For Color Critical Jobs – PDF proofs on screen are seen in RGB while printing is done in CMYK
  • For determining pagination – with multi-page documents or for items that require folding, especially multiple folds, it is valuable to see an actual hard copy proof
  • With Low Resolution Images – we recommend a minimum of 300 dpi for printing images.  An on screen image at 72dpi may look great, but when printed may look pixelated.  This difference is very difficult to see with a PDF proof which is why we recommend a hard copy proof for most jobs with images.


Q:  What does “No Proof, Print AS IS” mean?  What are some of the ramifications of no proofing?

A:  No Proof, Print AS IS means your job will go directly to the printing press.  If there are any issues or problems with your file or art your job will NOT be put on hold and will be printed “AS IS”.  You should select this option only if you are 100% confident that your artwork is truly PRINT READY.  Factors that could create problems or issues include:

  • No Bleeds (or inadequate bleeds)
  • Text or graphic images in bad locations on the page
  • Low resolution images
  • Missing Fonts and / or images and other omissions or errors

Note well that when choosing the “No Proof, Print as is” option you are releasing DCL Media & Print from being liable for any reprint or refund if you are not satisfied with the job. 


Q:  What are some guidelines for properly reviewing a proof?

A:  Here is a list of things to consider or look for when proofing;

  • If a PDF proof – print it out and proof read it on paper rather than on your computer monitor.  It’s easier to spot mistakes
  • Have a colleague review the proof.  A second set of eyes may see things that you miss
  • Take your time…don’t rush.  Review the proof at least twice, time permitting
  • Check and re-check key points such as contact information, phone numbers addresses etc.
  • Check for spelling and grammar errors.  WE DO NOT check for these types of mistakes
  • Carefully check your file to make sure all graphic elements, special text effects and other artwork are showing in your proof.  Various applications from different providers generate proofs in different ways.  Your PDF file and out Pre-flight software might not see things the same way. 
  • Check for Placement and Position of text and images
  • Check for proper pagination – for multi-page booklets and books a printed, hard copy proof is superior to a digital proof to make sure pages are in the proper order when bound
  • Check for low resolution images – 72 dpi images will not present well in print.  We always suggest a minimum of 300 dpi
  • Check that your borders and margins are even and consistent all around
  • Be cautious that no text or images are too close to the edge of the sheet and could get cut off
  • If you job is color critical, discuss the job with one of our representatives.  Variables such as the paper used, the printing process and other such variable could affect the job outcome
  • If you document will be in versions, consider ordering a small quantity of version 1.  This way if you missed something you can address the changes before printing a larger quantity.
  • Lastly, if you have completed your due diligence in reviewing the proof, make sure to approve or reject the proof on the website.


Q:  What is UV coating?

A:  DCL Media & Print currently does not offer UV coating.  UV coating is clear liquid coating applied after printing and cured (dried) via UltraViolet light.  UV coating protects the printing from scratches and other damage.  It offers better protection than both varnish or aqueous coatings but is more difficult to recycle.  It is applied in a separate finishing operation and is not recommended when scoring or folding is required for a job.


For additional questions, please visit our contact us page to send us an email or give us a call.  You may also submit a custom quote request based on your project requirements.